Zooeira Crew: How Grupo AVIVA’s Storytelling Transforms Experiences
- camilamanarin
- Jan 19
- 2 min read
Meet the Zooeira Crew and discover how Belli Studio can turn ideas into stories that elevate your business. Over 100,000 children already follow the Zooeira Crew on YouTube. It all started with the creation of a fully developed children’s narrative universe. Grupo AVIVA demonstrates how storytelling can transform experiences, strengthen brands, and drive lasting engagement.
What is Storytelling?
Storytelling is the art of telling stories in an engaging way, creating immediate emotion and connection. Unlike a narrative universe, which can include multiple characters, stories, and continuations, storytelling is a self-contained story with a beginning, middle, and end.
Its purpose is to evoke emotion and create a memorable experience in the moment, as seen in films, commercials, or TV episodes. The impact lies precisely in that single, unique story.
The Impact of Storytelling for Brands
A well-crafted storytelling approach allows companies, children’s channels, parks, hotels, and resorts to:
Connect the brand’s values and purpose with children and families.
Build lasting emotional relationships.
Turn products and services into immersive, memorable experiences.
When applied consistently, characters and stories become cultural icons, boost engagement, and open new revenue opportunities, including toys, games, illustrated books, educational materials, live shows, web series, and music videos.
Grupo AVIVA and the Zooeira Crew
Belli Studio was invited by Grupo AVIVA to develop the entire narrative universe of the Zooeira Crew. Building on existing characters, the team helped enhance original, authentic, and fun personalities that align with the brand’s spirit and are designed to captivate young audiences.
The process included:
Character refinement
Illustrations and animations
Consistent scripting
Original voices
Music productio
Expansion and Live Experiences
The digital success of the Zooeira Crew has expanded to the stage with a children’s theater play, as well as play areas featuring custom toys and educational materials. This narrative universe creates opportunities for future expansions, including toys, plush characters, and even themed hotel and resort rooms. Consistent storytelling allows experiences to multiply without losing their essence.
The project demonstrates that storytelling can:
Build genuine emotional connections with the audience
Create a strong brand identity
Open the door to innovation through products and experiences that feed off each other
Storytelling That Transforms Brands
Well-executed storytelling transforms experiences, strengthens brands, and builds lasting connections. Companies that invest in storytelling by creating a narrative universe (the difference between storytelling and a narrative universe) gain differentiation and new market opportunities.
Belli Studio crafts complete universes and memorable children’s storytelling, taking care of every detail: script, illustration, animation, voice, and soundtrack. The result is unique experiences that deliver real value to the brand.
And you—are you ready to create something amazing that will transform your brand?