Alles Park is a theme park located in Pomerode, Santa Catarina, and part of the Interparques Group. It was created to celebrate German culture in a playful and entertaining way, offering attractions for the whole family such as the Snow Village, handcrafted wooden carousel, half-timbered architecture, traditional cuisine, snowy settings, and design inspired by German villages.

Belli Studio was responsible for bringing this universe to life, defining the world where the characters live, their origin, personality, and preferences, while visually creating characters, settings, representative objects, and variations. The team also developed patterns and visual applications for products. All this material was compiled into a 42-page document that establishes visual and narrative guidelines, ensuring consistency across all future productions.

From this foundation, several developments emerged, including physical environments, costume design, social media content, illustrated books, and animated openings, all aligned with the universe defined in the original document.