Belli Studio was present at Licensing Con LatAm 2026

The event, which took place on August 12 and 13 at the Transamerica Expo Center in São Paulo, wrapped up its edition showcasing the strength of brands and franchises that transform into immersive consumer and entertainment ecosystems.

With over 2,600 visitors and a strong presence of key decision-makers, such as directors and managers, the event reinforced that licensing today goes far beyond the screen or physical products.

Among the main highlights of Latin America's largest licensing event, the Creative Hub stood out as a strategic space designed to connect independent audiovisual production companies, animation studios, game developers, and streaming platforms with major industry players.

Belli Studio at the Creative Hub:

Through the partnership between Licensing Con and ABRANIMA, Belli Studio had the opportunity to participate in the Creative Hub, presenting its original series "Boris and Rufus", "Tuca, The Master Cook", and "Blue Sea Squad" alongside other associated production companies: Flamma, Immagini, Mandra Filmes, Tubarão Martelo, and Valu Studios.

The event highlighted the growing fragmentation of content consumption. Driven by the search for real and "playable" experiences, the kidult and nostalgic audience has been prioritizing brands with authentic narratives and a strong sense of community, attributes that turn these properties into highly valuable assets for retail and consumer products.

Our participation in the Creative Hub reinforces our commitment to bringing Brazilian animation and storytelling to new markets, product categories, and strategic partnerships across Brazil and Latin America.